In preparation for the 20th anniversary of the Master’s Degree in Product Service System Design, the website was completely redesigned to align with the updated Politecnico di Milano brand identity developed by Sketchin.
The project went beyond a visual refresh. It involved rethinking the site’s information architecture and content strategy to better address the needs of prospective students, current students, faculty, and external audiences.
I was responsible for the redesign across both frontend and backend, working in close collaboration with the programme coordinator to ensure the website reflected the identity, values, and communication goals of the course. Throughout the process, I regularly tested and refined the experience through feedback from fellow students, using their input to improve clarity, usability, and overall navigation.
To balance visual quality with editorial autonomy, we chose Webflow as the platform. This made it possible to build a distinctive and flexible website while also allowing non-technical editors to manage and update content independently.
The result is a clearer, more contemporary digital presence for the programme: a website designed to communicate its culture, showcase its projects, and support its evolution over time.
An identity in motion: people, projects, and environments brought together through video.
The intro video was created as a narrative device to communicate the identity of the course through its lived dimension. By showing students and faculty across a range of activities — from lectures and workshops to reviews and project development — it gives form to the variety of spaces, methods, and interactions that define the programme. This helped position the website not only as an information platform, but as an expression of the course itself.
