Communication Campaign

Non è surreale

A communication campaign to promote volunteering

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Among the various aspects of Communication Design, design for social impact has a primary role in the improvement of the wellbeing of people and in the development of the reality around them.

Starting from a desk and field research analysing the involvement of the Gen Z in volunteering in the city of Milan, Italy, we developed Non è surreale (literally "It's not surreal").

Non è surreale is a communication campaign promoting volunteering among kids under 18 through a combination of posters, videos, social media and website.

The final project was selected for an exhibition at the Design Campus of Politecnico di Milano.

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